Brian Glasser, Virtual Clarity’s North American CEO

By Chris Hayes, Publication Intern

“Clear Thinking. Straight Talking.”

Those words, found at the top of Virtual Clarity’s website, describe exactly how the company likes to conduct its business. The company, founded in 2009 and with global headquarters in London and US headquarters in New York City, is aiming to expand its presence in the Pittsburgh area.

Brian Glasser, Virtual Clarity’s North American CEO
Brian Glasser,
Virtual Clarity’s North American CEO

Virtual Clarity is comprised of a unique collection of leading-edge talent with the goal of changing how businesses utilize information technology (IT). The team at Virtual Clarity knows from experience how to lead major infrastructure change. According to them, a fully meshed, invisible infrastructure represents a new type of business: a business in which IT services can be commissioned or decommissioned at will.

“We started with a goal to help companies adopt virtualization, but use it more effectively,” said Brian Glasser, Virtual Clarity’s North American CEO. “More recently, with the increase in public cloud adoption, we’ve further refined our offering.  Today Virtual Clarity helps large enterprises transform their businesses through technology and helps them get to public cloud.  It’s a new world of not owning technology assets and moving toward a consumption model.”

Even though Virtual Clarity is a technology company,” Glasser said, “we don’t believe in technology for technology’s sake. Ultimately, Virtual Clarity is very driven by business outcomes that make sure technology services are aligned with the goals of the business.  A transformation without business support will fail.”

Virtual Clarity is looking to transform perceptions of technology using a four-pronged approach. The first is ClearFoundation, a methodology that provides rapid assessments and analysis of business problems which accelerates strategic IT projects. ClearInsights is a data analysis offering used in conjunction with the other services that provides fact-based, data-driven evidence which removes speculation from decision making.   The transformation is executed through their proven ClearMigration methodology which can include data center consolidations, migrations to new data centers and, more frequently, migration to public or private clouds. Virtual Clarity uses its Migration Director (MD) tool to help streamline the migration process.  Finally, ClearTransformation addresses the people, process and technology aspects of the transformation.  This service looks at business and technical service architecture, target operating model, skills alignment and introduces DevOps to the organization.

“Even though Virtual Clarity is a technology company,” Glasser said, “we don’t believe in technology for technology’s sake. Ultimately, Virtual Clarity is very driven by business outcomes that make sure technology services are aligned with the goals of the business.  A transformation without business support will fail.”

“Virtual Clarity has been focusing a great deal on operating model,” Glasser said. “Large companies are interested in the cloud, but they don’t really understand what that means from an organizational standpoint. The cloud is not just about technology: it’s how your culture and your employees operate as well.”

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Virtual Clarity’s strategy yields many benefits for its clients, including unprecedented agility and capacity to innovate, faster time to market, increased productivity and savings on hardware, software and facilities.

“We want to be disrupters without being disruptive to the business,” Glasser said. “Virtual Clarity brings a new way of thinking. With the adoption of cloud and agile product development, we don’t think you’re going to achieve new-world success with old-world thinking.”

Glasser said that when Virtual Clarity was searching for potential spots to expand, Pittsburgh was an ideal choice for several reasons.

“Virtual Clarity had a lot of choices when it came to different cities,” he said. “Pittsburgh was the right destination because there’s a true renaissance going on here and we’re attracted to all of the technology companies and innovation occurring in the city. Pittsburgh has a great culture for Virtual Clarity to grow as a company. We look forward to seeing continued success in this location.”