The latest broadcast of TechVibe Radio kicks off with Meg Huwar of The Brand Accelerator. She’ll tell you why your company needs to establish and continually maintain its brand. It’s especially important for startups to pay attention, too. Read more about the importance of brand.

Hit the 9:20 mark to discover how Appian is building its presence in Pittsburgh by bringing low-code platforms to help its clients with digital transformation. Plus, CEO Matt Calkins will tell us about his passion for creating and playing board games.

At the 18:38 mark, Bit-x-Bit and Buchanan Ingersoll & Rooney will overview top cybersecurity tips and tell you about key steps to take if you think your company has been hacked.

Pittsburgh is pumped for the 2018 Hardware Cup. It kicks off Feb. 6 and will go to cities across the country before bringing top hardware companies back to Pittsburgh in May to vie for the top prize of $50K. Start listening at at the 30:20 mark.